I love the United States Postal Service (USPS) advertising campaign. It targets online small business owners and home entrepreneurs. So many times I am reminded of the benefits of using USPS: schedule a pickup, print labels online, buy supplies online, order free Priority and Express Mail supplies online, etc. But there is something lacking in one particular feature. USPS offers users the convenience to print and pay for postage online. The only caveat is that you can only purchase postage for (the more expensive) Priority and Express Mail. They leave out First Class, Media, and Parcel Post Shipping, which are the budget shipping options. If an eBay seller wants to maximize the profit of an auction he or she will ship with the lowest possible rate. USPS does not let us do this!

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